There is a strategy to increasing the sales of coffee and breakfast items in your convenience stores. But when starting up your own business, where you position your coffee and pastries may not be at the top of your priority list. However, how you organize and market your food and beverages can have a major impact on your sales.
“The lay out should be strategically drawing people further into the store so that they walk past more impulse items like cakes/snacks,” says David Mendez, Vice President at WB Law Coffee Co. “By leading them into more items, this should also help drive increased sales.”
So how do you actually go about making your coffee and pastries irresistible to your customers? Luckily, it’s easier than you may think. Here’s a simple two-step strategy to boost sales and make it easy for your customers to get their coffee and breakfast in the mornings!